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Market
Investigation and Analysis
It is always
important to understand your market and how it perceives your product
or service. This perception is often not very strongly grounded in reality
or demonstrably logical in the buying process.
A small amount of detailed investigation into the buying decision process
of existing and potential customers is often very revealing and informative
for determining pricing, sales messages and the most cost effective means
of reaching all those who make or influence supplier selection. |
