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Michael Speirs is the author of two guides to marketing for SMEs – covering the UK automotive sector and the European electronics sector – commissioned by the Irish Export Board. He has researched, written and edited customer newsletters for clients in computer software, process control, drinks, automotive parts, engineering, local authority schemes, foreign exchange services and office equipment.

Copywriting experience covers an equally broad spectrum of sectors, writing corporate, sales and particularly technical material for electronic and print publication. As a PR consultant, Michael has written thousands of articles, case histories and press releases as well as presentation scripts. Whilst some have appeared under his own name, most have been published under the by-line of client senior personnel.